$114K+ in 90 Days. A Welcome Flow Built for Lumineux

We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Lumineux.

👇 DO NOT SKIP THIS VIDEO 👇
🎁 Our Custom Gift to Lumineux

We'll Build This Flow In Your ESP. Free.

Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.

Zero cost. Zero risk. Just a better welcome flow.
Let's get your free welcome flow set up →
Your Custom Welcome Flow

The 8 emails we wrote for Lumineux

Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.

Ready to see this live in your ESP?

Let's get your free welcome flow set up →
The Bigger Picture

Where most DTC brands leak revenue on email

These are the patterns we see across almost every $100K-$500K/month store before we start working together:

Why This Flow Works

Four pillars. No fluff.

🤝

Trust Transfer

Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.

🧱

Layered Objection Removal

Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.

📈

Controlled Urgency Curve

Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.

🪂

Soft Landing

The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.

Proof This Strategy Works

Real numbers from a real 8-email welcome sequence

314
orders
$303 AOV · $2.05 per recipient From one 8-email welcome sequence running on autopilot. Most brands send a discount code and stop there. We built the full sequence with discount delivery, brand story, social proof, product education, and urgency reminders.
56%
open rate
Across 47,000+ recipients Automation doesn't have to feel like automation. When every email installs one clear belief and earns the click, subscribers keep opening.
$25K+
from emails 2-8
Recovered from non-first-email buyers Subscribers who didn't buy from email 1 still added $25K+ across the rest of the flow. That's the difference between a welcome email and a welcome system.
What Brand Founders Say

Social proof

$100,000 product launch in 6 days
SagutoGolf
"I was never impressed with email marketing teams. How could someone get my voice right? Nick calmed me down immediately, and I knew he was a true expert."
Tom Saguto, Founder
95% increase in email revenue in 90 days · $1M+ in year one
Galway Bay Apparel
"If you're looking to transform your email marketing and drive serious revenue, you've gotta tune into this."
Bryan Finnerty, Founder
Engagement turnaround
re:vitalize Weight Loss & Wellness
"Your emails probably suck. Your subject lines probably suck. You're probably not getting engagement. The numbers don't lie."
Dan LeMoine, CEO
More About Me

Nick Yates

Nick Yates with family

Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.

What I do

  • Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
  • Embed myself into your brand voice so every email sounds unmistakably like you
  • Create promotional strategies that protect margin while keeping your list engaged year-round
  • Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee

My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.

I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.

Nexbelt & Lejon Leather Goods
+$95K in 90 days · +$289K over next 7 months
"Working with Nick and the team has been a true game changer for our business. In just the first 90 days, we saw an impressive boost of +$95K in revenue, and over the next 7 months, an additional +$289K rolled in. Beyond the numbers, they helped us transform our brand identity by shifting our messaging to a personality-driven style that captures the authentic voice of our CEO."
Marketing Manager
Ancestral Supplements
$7.6M attributed revenue program
"You embedded yourself into the culture and brand. The mix of email technician and copywriter is a dying breed. Some folks are really good at one, but not both. You slay both."
CMO
SagutoGolf
$100K product launch in 6 days
"I was never impressed with email marketing teams. How could someone get my voice right? Nick calmed me down immediately, and I knew he was a true expert."
Tom Saguto, Founder
re:vitalize Weight Loss & Wellness
Engagement rebuild
"Your emails probably suck. Your subject lines probably suck. You're probably not getting engagement. The numbers don't lie."
Dan LeMoine, CEO
Galway Bay Apparel
95% increase in 90 days · $1M+ in year one
"If you're looking to transform your email marketing and drive serious revenue, you've gotta tune into this."
Bryan Finnerty, Founder
The Free Install

Let's get your free welcome flow set up

Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.